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Meet Our CEO & Co-Founder

Helping leaders and organizations reclaim healthier ways of leading, working, and living.

Dr. Tonicia Freeman-Foster, CEO & Co-Founder, LEIDOSWEL, Reframe to Reclaim Your Leadership, R7 Framework

Dr. Tonicia Freeman-Foster 
Ed.D, CDP, CHES, PMP

Throughout my career, I noticed something that traditional leadership development often overlooks...

People don't simply respond to experiences—they respond to the meaning they assign to those experiences.

That realization transformed the way I understand leadership, communication, workplace culture, and organizational change.​ I began to see that behind recurring conflict, disengagement, burnout, strained relationships, and ineffective leadership were often unseen beliefs, stories, and roles quietly shaping how people interpreted themselves, one another, and the systems they navigated.

Changing behavior alone wasn't enough.

Lasting transformation required changing the assigned meaning.

That insight became the foundation for my life's work and the creation of the Reframe to Reclaim Your Leadership™ R7 Framework—a transformational approach that helps individuals, leaders, teams, and organizations uncover the hidden patterns influencing their decisions, relationships, leadership, and outcomes.

Today, I have the privilege of partnering with executives, entrepreneurs, organizations, and communities to help them reclaim healthier ways of leading, communicating, collaborating, and creating impact.

Whether through executive coaching, organizational consulting, keynote speaking, or strategic partnerships, my mission remains the same:

To help people see what they cannot yet see, reclaim what has always been within them, and create meaningful transformation that extends from individuals to organizations, communities, and ultimately, our world.

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Welcome!​ I'm honored you're here, and I look forward to exploring what's possible together.

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